How to Use My Images and Videos

The world has changed, and because information is ubiquitous, some think they can acquire hard work for their own purposes for both personal or commercial use. The music and movie industry looses billions to pirates, thiefs, and ignorant folk that think when they buy a blu-ray or CD that allows them to do whatever they want with the media. False! You get a license to view the product or listen to the music for non-commercial purposes only. If you can figure out a way to share the image, give an attribute to the creator too.

Any photograph or video I put online belong to me, or we can license the images for your own use and manipulation for a fee to be determined. The fines for infringement range from $750 to $30,000 per image or video by USA law.

I will use a simple Creative Commons license for images:

Creative Commons License
This work by Ismael Rosales is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License
This work by Ismael Rosales is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/.

I will use a simple creative commons license for video:

Creative Commons License
This work by Ismael Rosales is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons License
This work by Ismael Rosales is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/.

NAB 2007 From the Sidelines

The Apple and Mac application user community basked in the announcements from The National Association of Broadcasters 2007 Electronic Media Show (NAB2007). Participating in the NAB2007 show from a distance gives one an opportunity to forage the web for podcasts, webcasts, blogs, and news from the show. Final Cut Studio 2 will once again transform the industry with an impressive toolset including the new applications Final Cut Pro 6, Motion 3, Soundtrack Pro 2, Color, Cinema Tools 4, and Compressor 3, along with stalwart applications DVD Studio Pro 4 and LiveType 2.

The Final Cut Studio 2 suite introduces long requested features like surround sound, 3D support, and a post production HD codec, which Apple calls ProRes 422. Apple leveraged its intellectual property acquisitions like Shake and Logic to bolster it’s core Final Cut Studio 2 products. As Final Cut Pro burst the barriers to afford HD, Apple Color may just open the door to color grading for the rest of us. Previous systems working on 2K digital intermediates like Autodesk Lustre, IRIDAS SpeedGrade, and Silicon Color FinalTouch started at $24,995 and with control surfaces and hardware requirements easily topped $100,000 value, but Apple in its pursuit to make high end production tools affordable, decided to include Color, based on the FinalTouch acquisition, in the Final Cut Studio for no premium beyond the $1,299 asking price (upgrades begin at $499).

Other developers like Avid, Adobe, and Autodesk have various product support for Mac OS X, but none can compare to the value and tight integration of the Final Cut Studio 2 bundle.

For your Listening, Watching, and Reading Pleasure

Software Announcements
Apple Final Cut Studio 2
Adobe NAB2007 Webcast
Microsoft NAB2007 Site

Hardware Announcements
Panasonic NAB2007 USA Site
Panasonic NAB2007 Global Site
Sony Virtual NAB2007 Tradeshow
Sony NAB2007 Global Site

Color Grading Software
Apple Color
IRIDAS SpeedGrade
Autodesk Lustre
Autodesk IBC Lustre Demonstration

Post Production Codec
Apple ProRes 422 White Paper
Avid DNxHD
CineForm CineForm Intermediate

NAB2007 Blogs
Avid Savannah College of Art and Design Blog
Zoom-In NAB2007 Blog
HD for Indies Blog
Digital Content Producer NAB2007 Blogs
FreshDV Video NAB2007 Blog
CineForm Insider Blog

NAB2007 Podcasts
Digital Production Buzz NAB2007 Podcasts
fxguide NAB2007 Day 01 Podcast
fxguide NAB2007 Day 02 Podcast
fxguide NAB2007 Day 03 Podcast
fxguide NAB2007 Day 04 Podcast

NAB 2006 Wrap-Up

2006 ushers in the year of affordable high quality high definition (HD) capture, edit, and output, with all the pieces finally becoming widely available. Camera manufacturers large and small showed off their wears to the marketplace. The very largest electronics vendors had monstrous booths with entry pavilion theaters with breathtaking visuals. Sony Electronics featured their 4K SXRD projectors with a spectacular 4096 x 2160 pixel resolution. Sony showcased the 70 mm film Baraka, by Ron Fricke, with scenes of Japanese Macaque (Snow Monkey) and volcanoes. Matsushita Electric Industrial under their Panasonic brand headlined the versatility, workflow, and color accuracy of the AG-HVX200 DVCPRO HD solid state camcorder. NHK showcased the North American premiere of Super Hi-vision with an astounding 7680 x 4320 pixels, for a near IMAX experience with digital cinema.

The entry into the HD realm starts with 720p, followed by 1080p, and then reaches into the stratosphere with 2K, 4K, and 8K systems. JVC previewed the GY-HD200U a 720p camcorder and Panasonic celebrated the 720p and 1080p AG-HVX200 camcorder. Sony delivered on the 1080i XDCAM HD series, and RED digital cinema promoted a future 4K RED ONE camera.

On the post production side, Mac based editing solutions include Avid and Apple. Compositing software is more diverse with Apple Shake, Boris FX Blue and Red, Autodesk Combustion, and Adobe After Effects. With the rapid move toward Universal applications and Intel based workstations, every software vendor is rapidly moving toward the PowerPC and Intel binaries, but no one faster the Apple Computer. Already Final Cut Studio and very soon Shake will be fully qualified on the Power Mac G5 series, MacBook Pro series, and future platforms.

NAB HD 2006 poster
NAB HD 2006 poster
apple NAB 2006 booth HD
apple NAB 2006 booth HD
panasonic NAB 2006 booth AG-HVX200
panasonic NAB 2006 booth AG-HVX200
century optics NAB 2006 booth fisheye adapter on panasonic HVX200
century optics NAB 2006 booth fisheye adapter on panasonic HVX200
DSC labs NAB 2006 booth test charts
DSC labs NAB 2006 booth test charts
RED digital cinema NAB 2006 booth RED ONE prototype
RED digital cinema NAB 2006 booth RED ONE prototype
las vegas strip looking west from wynn
las vegas strip looking west from wynn

Apple Delivers First Intel Mac

It’s 2006 and the wait is over for the next generation Intel and Apple products. The many months of anticipation brings some interesting news. Intel used the International Consumer Electronics Show (CES) as it’s launching point for the Core Duo processor, based on the Pentium M processor. The two cores can process information simultaneously, or used by the operating system to extend multitasking for rapid media creation.

The Core Duo was designed for high performance, but at low power, extending the life of a portable computer, or reducing the cooling load on a lightweight desktop. At CES 2006, Paul Otellini, CEO of Intel, announced the rapid adoption of the Core Duo technology. It took Intel one year to ship the first one millionth Pentium processor, but plans to ship the one millionth Core Duo processors in just three weeks.

Core Duo will land in Microsoft Windows PC’s, the new media platform called VIIV, and the newest family of Apple Computer products called MacBook Pro and iMac. In previous incarnations of high penetration desktop and laptop computers, the highest volume processors included the Pentium and PowerPC lines of chips, but with Apple coming aboard the Intel train, only AMD stands alone.

In June 2005, Steve Jobs, CEO of Apple, announced that every version of Mac OS X since its inception has been compiled and performance tested to run of both PowerPC and Intel processors. In order for Mac developers to reap the full benefits of the Intel transition, a new type of application called a Universal Binary will have to be delivered, which will have the ability to run natively on either a PowerPC or Intel architecture. Applications from legacy PowerPC systems will run using a code translation technology called Rosetta.

At Macworld 2006, Apple released the Core Duo iMac and Core Duo MacBook Pro. Each machine shares the same family of graphics engine, the ATI Radeon X1600 GPU, and both have memory expandable to 2 GB. Both systems have a built in iSight cameras for video conferencing, quick snapshots, or rudimentary podcasting. The performance increase from previous systems is astounding, with at least 2X performance increase on the iMac and perhaps as much as 4X increase on the MacBook Pro as compared to the PowerBook G4. Apple has two major product leaps.

macworld 2006 intel universal binaries
macworld 2006 intel universal binaries
macworld 2006 apple booth banner
macworld 2006 apple booth banner
iCES 2006 intel keynote dual core advantage
iCES 2006 intel keynote dual core advantage
macworld 2006
macworld 2006

High Performance & Energy Efficient Computing

In the history of computation, electrical power consumption has been on the bottom of the stack in the marketing campaign of Intel, AMD, IBM, and other semiconductor chip fabricators. We’ve all heard about the MHz and GHz wars between Pentium, Athlon, PowerPC, Itanium, and Opteron computer processors. Over the last decade the performance of microprocessors has gone up many fold, usually exceeding Moore’s Law, and likewise following Rock’s Law.

The marketplace of ideas contracted as processor companies folded, or merged. Today we have three major high performance high volume microprocessor manufacturers, and a new era of computing at each. IBM uses the Power Architecture, Intel has the Xeon line, and AMD has the Opteron line of 64-bit (sometimes called x64) dual-core chips. Several factors facilitated the move to multi-core, but the greatest achievement was the move from 130 nm production to the 90 nm process.

Working in such a small production environment allows multiple processors on a single die, which essentially permits nearly double the performance on a dual processor configuration. In the future expect more than two cores on a die, but at the electrical power expense of a single core. In 2006, chip vendors hope to move to 65 nm processes, that will allow even more cores onto the same space as the older 130 and 90 nm designs.

This describes the break from the GHz run-up, instead of a single 10 GHz chip, produce quad-core 2.5 GHz chips with equal or better performance, and at at least a quarter of the electrical requirements. Today, Xeon processors take 110 W per core, Opteron 90 W per core, and PowerPC 55 W per core. A new metric is being developed called performance per watt, and multiple system integrators are working on the problem with next generation chips.

Sun Microsystems is first out with a low power dual-core dual-processor system, the 1U Sun Fire X4100 Server, which also reduces power consumption by using SAS 2.5 inch hard drives. Anticipate other vendors like Dell, IBM, and even Apple Computer to explore energy efficient designs to reduce electrical consumption from carbon combustion fuel generating stations.

In the coming months Apple will most likely release a dual-core Xserve G5, along with a future Intel based Xserve. Apple currenty ships a dual-core Power Mac G5 Dual workstation and soon to release the quad-core Power Mac G5 Quad.

IBM power microprocessor
IBM power microprocessor

Intel and NVIDIA Inside

Apple Xserve

Apple is moving the Mac to an Intel chipset. Until that day in 2007, where all new Mac machines will be Intel inside, expect many surprises. The glue to any good chipset deployment is not only the underlying semiconductor design, but the application environment to write to the hardware, or application program interface (API). Apple Xcode is the technology that drives the software engine. When the multicore comes out with hyperthreading, then we’re talking a good move toward Intel. The chip will have at least two onboard processors, and two virtual processors. All eyes are watching the Intel Fall Developer Forum, to see the processor roadmap.

Along with advanced processors, comes 64-bit computing, which allows access to more than 4 GB of RAM (the 32-bit limit). Today’s Power Macs can hold 8 GB of RAM. I was told by Adobe, that Creative Suite 2 needs around 2 GB of RAM for all it’s applications, and Apple Motion definitely needs all it can get (4 GB at least). the future is always in flux.

At the end of spring and now into the summer, the GPU market has reached an inflection point. Unlike the 90 nm and 65 nm semiconductor barrier, both NVIDIA and ATI chug along with product announcements and advancements. ATI announced at Computex CrossFire, a method to bond multiple PCI/AGP video cards together for near double the performance. NVIDIA had already announced a similar solution they called SLI. NVIDIA stirred the pot again with the GeForce 7 series. if the GeForce 6 series did not scream enough, we have the latest and greatest with more transistors and higher performance.

NVIDIA spurs on interest in its product and introductions with unique characters, usually buxom women scantily clad to attract the gamers and young folk of the planet. if you recall NVIDIA creates these female persona to demonstrate the real time rendering of characters in cinematic motion. all in all we have luna, nalu, dusk, and dawn (summary below). Will these chipsets make it the Mac?

GPU NVIDIA history

G70
GeForce 7800
luna demo woman

NV40
GeForce 6800
nalu demo woman

NV35
GeForce FX 5900 series
dusk demo woman

NV30
GeForce FX 5800 series
dawn demo woman

NVIDIA digital production pipeline
NVIDIA digital production pipeline