4K for $10K and $20K DSLR Developments

Rarely have multiple announcements of important image capture technology occur in a single day, outside of the standard timeframes of NAB or IBC (sometimes Inter BEE). On 3 November 2011 Red Digital Cinema and Canon announced significant advances in sensor and image recording technology with Red Scarlet-X and Canon EOS C300 camcorders. Both can deliver pretty pictures, but at a very high prices. The Red technology starts at the rock bottom $9,750 where the Canon beauty is just $20,000! These type of systems have been previewed over the last ten years, moving from tape acquisition, magnetic or optical drive, to finally flash drive technology. Their focus is image quality spare none.

Maybe it’s impossible to deliver an affordable compact camera under $2,000 but with the previous Canon EOS 5D and 7D and Nikon D7000, it sure looked like the future was bright: affordable ubiquitous image capture on large sensor formats with interchangeable lenses. This was the holy grail and the definition of a disruptive technology. Instead of building on that legacy, two companies shatter the hearts of it’s users and deliver the impossible dream of $30K systems (you still need lenses, grip gear, archive, and sound equipment).

I find it interesting the Red continues to use it’s REDCODE RAW R3D format, which is still mostly impossible to view on even the most robust desktop system without dedicated PCIe hardware or a transcode to an editing codec like ProRes or DNxHD. Canon took a step backward to MPEG-2 50 Mbps, a codec almost forgotten about in the wake of modern H.264/AVC codecs. Sometimes the best recording mechanism is bypass the decisions in the camcorder and record outboard to an alternative implementation like a AJA Ki Pro Mini or equivalent.

History is setting aside DV, DVCPRO HD, SxS, XDCAM, and P2 for a more available and affordable SDHC or SDXC systems. Canon and Red are stuck with CF cards. The future is coming, but if Canon and Red continue to delivery “affordable” camcorders at $10,000 and above, their decision might be good for a few thousand people, but the millions of folks who want high quality moving images must look elsewhere.

NAB 2007 From the Sidelines

The Apple and Mac application user community basked in the announcements from The National Association of Broadcasters 2007 Electronic Media Show (NAB2007). Participating in the NAB2007 show from a distance gives one an opportunity to forage the web for podcasts, webcasts, blogs, and news from the show. Final Cut Studio 2 will once again transform the industry with an impressive toolset including the new applications Final Cut Pro 6, Motion 3, Soundtrack Pro 2, Color, Cinema Tools 4, and Compressor 3, along with stalwart applications DVD Studio Pro 4 and LiveType 2.

The Final Cut Studio 2 suite introduces long requested features like surround sound, 3D support, and a post production HD codec, which Apple calls ProRes 422. Apple leveraged its intellectual property acquisitions like Shake and Logic to bolster it’s core Final Cut Studio 2 products. As Final Cut Pro burst the barriers to afford HD, Apple Color may just open the door to color grading for the rest of us. Previous systems working on 2K digital intermediates like Autodesk Lustre, IRIDAS SpeedGrade, and Silicon Color FinalTouch started at $24,995 and with control surfaces and hardware requirements easily topped $100,000 value, but Apple in its pursuit to make high end production tools affordable, decided to include Color, based on the FinalTouch acquisition, in the Final Cut Studio for no premium beyond the $1,299 asking price (upgrades begin at $499).

Other developers like Avid, Adobe, and Autodesk have various product support for Mac OS X, but none can compare to the value and tight integration of the Final Cut Studio 2 bundle.

For your Listening, Watching, and Reading Pleasure

Software Announcements
Apple Final Cut Studio 2
Adobe NAB2007 Webcast
Microsoft NAB2007 Site

Hardware Announcements
Panasonic NAB2007 USA Site
Panasonic NAB2007 Global Site
Sony Virtual NAB2007 Tradeshow
Sony NAB2007 Global Site

Color Grading Software
Apple Color
IRIDAS SpeedGrade
Autodesk Lustre
Autodesk IBC Lustre Demonstration

Post Production Codec
Apple ProRes 422 White Paper
Avid DNxHD
CineForm CineForm Intermediate

NAB2007 Blogs
Avid Savannah College of Art and Design Blog
Zoom-In NAB2007 Blog
HD for Indies Blog
Digital Content Producer NAB2007 Blogs
FreshDV Video NAB2007 Blog
CineForm Insider Blog

NAB2007 Podcasts
Digital Production Buzz NAB2007 Podcasts
fxguide NAB2007 Day 01 Podcast
fxguide NAB2007 Day 02 Podcast
fxguide NAB2007 Day 03 Podcast
fxguide NAB2007 Day 04 Podcast

NAB 2006 Wrap-Up

2006 ushers in the year of affordable high quality high definition (HD) capture, edit, and output, with all the pieces finally becoming widely available. Camera manufacturers large and small showed off their wears to the marketplace. The very largest electronics vendors had monstrous booths with entry pavilion theaters with breathtaking visuals. Sony Electronics featured their 4K SXRD projectors with a spectacular 4096 x 2160 pixel resolution. Sony showcased the 70 mm film Baraka, by Ron Fricke, with scenes of Japanese Macaque (Snow Monkey) and volcanoes. Matsushita Electric Industrial under their Panasonic brand headlined the versatility, workflow, and color accuracy of the AG-HVX200 DVCPRO HD solid state camcorder. NHK showcased the North American premiere of Super Hi-vision with an astounding 7680 x 4320 pixels, for a near IMAX experience with digital cinema.

The entry into the HD realm starts with 720p, followed by 1080p, and then reaches into the stratosphere with 2K, 4K, and 8K systems. JVC previewed the GY-HD200U a 720p camcorder and Panasonic celebrated the 720p and 1080p AG-HVX200 camcorder. Sony delivered on the 1080i XDCAM HD series, and RED digital cinema promoted a future 4K RED ONE camera.

On the post production side, Mac based editing solutions include Avid and Apple. Compositing software is more diverse with Apple Shake, Boris FX Blue and Red, Autodesk Combustion, and Adobe After Effects. With the rapid move toward Universal applications and Intel based workstations, every software vendor is rapidly moving toward the PowerPC and Intel binaries, but no one faster the Apple Computer. Already Final Cut Studio and very soon Shake will be fully qualified on the Power Mac G5 series, MacBook Pro series, and future platforms.

NAB HD 2006 poster
NAB HD 2006 poster
apple NAB 2006 booth HD
apple NAB 2006 booth HD
panasonic NAB 2006 booth AG-HVX200
panasonic NAB 2006 booth AG-HVX200
century optics NAB 2006 booth fisheye adapter on panasonic HVX200
century optics NAB 2006 booth fisheye adapter on panasonic HVX200
DSC labs NAB 2006 booth test charts
DSC labs NAB 2006 booth test charts
RED digital cinema NAB 2006 booth RED ONE prototype
RED digital cinema NAB 2006 booth RED ONE prototype
las vegas strip looking west from wynn
las vegas strip looking west from wynn

Panasonic HVX200 Imaging Block Acknowledged

On 24 February 2006 Panasonic, through their high-def blog site, revealed the underpinnings of the AG-HVX200 imaging block. The camcorder uses a revolutionary 3 CCD pixel shift technology to optimize three 960 x 540 imaging sensors to deliver both 1280 x 720 and 1920 x 1080 progressive images to the P2 media. Their decision to utilized 1/3 inch CCD’s required unique engineering decisions beyond the raw pixel count other manufactures report.

In the still camera arena, there are small CCD 8 megapixel cameras, but they generate so much noise and perform so poorly in low light conditions, they become unusable. a more robust 4 megapixel or larger sensor 6 megapixel camera would deliver a more usable device beyond the technical specification. As the production ramp up of the Panasonic HVX200 continues, more folks will report on any picture degradation because of the novel pixel shift or spatial offset technique. Read the blog article and decide for yourself.

CCD representation
CCD representation

Only Final Cut Studio

Final Cut Studio 2 Box

Earlier this month Apple Computer revealed a new direction in the Final Cut Studio roadmap. In view of the release of the Adobe Production Studio, Apple made a majority of their Pro Applications into an all or none bundle. Previous editions of Motion, DVD Studio Pro, Final Cut Pro, and Soundtrack Pro stood as individual applications, but as of now are available only as part of the $1299 Final Cut Studio integrated suite. Shake, Logic Pro, and Aperture continue to be sold as stand alone tools.

Apple also announced the introduction of the Universal version of Final Cut Studio available by the end of march 2006 for a $49 upgrade fee, just in time for NAB in Las Vegas. Historically, Apple has used the NAB show in late April to showcase the development of the Final Cut Studio. In 2004, Apple and Panasonic stunned the high definition world with the introduction of the DVCPRO HD native codec into a Final Cut Pro timeline. In 2005 apple revealed Soundtrack Pro, and a tighter fusion of the Final Cut Studio applications. 2006 should be an interesting time for Apple as they prepare their software for both powerPC and Intel chip architectures.

Final Cut Studio box image courtesy of Apple.

Adobe Premieres Production Studio

In front of a well fed and eager crowd Giles Baker and Steve Kilisky of Adobe Systems demonstrated the Adobe Production Studio to the Motion Graphics Los Angeles User Group meeting at Barnsdall Gallery Theatre in Los Angeles, CA. Adobe sponsored a taco bar buffet line to warm up the appetites of creative professionals, and then walked through a vivid scenario using all the tools in the Adobe Production Studio, including Adobe Premiere Pro 2.0, Adobe Audition 2.0, Adobe After Effects 7.0 Professional, Adobe Encore DVD 2.0, and a taste of Adobe Photoshop CS2. The glue that binds all these applications together is a unified dark gray user interface presentation layer, along with Adobe Bridge asset management and preset rangler, and the ability to import projects built in After Effects directly in Premiere Pro or and Encore DVD without rendering or final assembly, called Adobe Dynamic Link. Any change in the After Effects composition, updates automatically in the timeline.

Premiere Pro and After Effects also feature float based processing of effects to ensure maximum color fidelity and encourage the use of high dynamic range images. Premiere Pro now offers multicam editing. Most Production Studio applications also support GPU OpenGL acceleration for realtime previews of effects and edits.

Adobe seems to being playing catch up to Apple, with Motion, Final Cut Pro, and Soundtrack Pro already featuring multicam editing, GPU acceleration, 32-bit effects support, and many more features. Premiere Pro does offer more complete integration with Adobe Acrobat with a feature called Clip Notes, a robust edit approval system using PDF to generate notes and comments into the editing timeline.

I discussed directly with the Premiere Pro product manager support for the Panasonic DVCPRO HD HVX200 camcorder, and he balked that the licensing fee for the codec was too great to include in Premiere Pro directly. The only method to edit DVCPRO HD is using the Matrox Axio system priced at $11,495. The Adobe Production Studio sells for $1699.

adobe after effects 7.0 professional screenshot
adobe after effects 7.0 professional screenshot
adobe after effects 7.0 professional screenshot
adobe after effects 7.0 professional screenshot
adobe premiere pro 2.0 screenshot
adobe premiere pro 2.0 screenshot
adobe clip notes screenshot
adobe clip notes screenshot
adobe audition 2.0 screenshot
adobe audition 2.0 screenshot
adobe encore DVD 2.0 screenshot
adobe encore DVD 2.0 screenshot
steve kilisky of adobe demonstates the adobe production studio
steve kilisky of adobe demonstates the adobe production studio

Apple Delivers First Intel Mac

It’s 2006 and the wait is over for the next generation Intel and Apple products. The many months of anticipation brings some interesting news. Intel used the International Consumer Electronics Show (CES) as it’s launching point for the Core Duo processor, based on the Pentium M processor. The two cores can process information simultaneously, or used by the operating system to extend multitasking for rapid media creation.

The Core Duo was designed for high performance, but at low power, extending the life of a portable computer, or reducing the cooling load on a lightweight desktop. At CES 2006, Paul Otellini, CEO of Intel, announced the rapid adoption of the Core Duo technology. It took Intel one year to ship the first one millionth Pentium processor, but plans to ship the one millionth Core Duo processors in just three weeks.

Core Duo will land in Microsoft Windows PC’s, the new media platform called VIIV, and the newest family of Apple Computer products called MacBook Pro and iMac. In previous incarnations of high penetration desktop and laptop computers, the highest volume processors included the Pentium and PowerPC lines of chips, but with Apple coming aboard the Intel train, only AMD stands alone.

In June 2005, Steve Jobs, CEO of Apple, announced that every version of Mac OS X since its inception has been compiled and performance tested to run of both PowerPC and Intel processors. In order for Mac developers to reap the full benefits of the Intel transition, a new type of application called a Universal Binary will have to be delivered, which will have the ability to run natively on either a PowerPC or Intel architecture. Applications from legacy PowerPC systems will run using a code translation technology called Rosetta.

At Macworld 2006, Apple released the Core Duo iMac and Core Duo MacBook Pro. Each machine shares the same family of graphics engine, the ATI Radeon X1600 GPU, and both have memory expandable to 2 GB. Both systems have a built in iSight cameras for video conferencing, quick snapshots, or rudimentary podcasting. The performance increase from previous systems is astounding, with at least 2X performance increase on the iMac and perhaps as much as 4X increase on the MacBook Pro as compared to the PowerBook G4. Apple has two major product leaps.

macworld 2006 intel universal binaries
macworld 2006 intel universal binaries
macworld 2006 apple booth banner
macworld 2006 apple booth banner
iCES 2006 intel keynote dual core advantage
iCES 2006 intel keynote dual core advantage
macworld 2006
macworld 2006